Original brief was to create business cards and a catalogue of first works for the artist to use as promotion with gallerists and potential buyers. A further exhibition works catalogue was created as well as design concepts for her website.
A run of 500 catalogues printed with matt-seal cover and gloss pages. I worked with the artist to select a layout style and suitable typography to showcase her work. We chose to use large full page crops to show the detail of the paint textures as well as cropped detail shots and the full crop of each painting. Colour matching the printed image to the real work was key here to capture the vibrancy of the paintings.
For the business card artwork I continued with the visual style of the catalogue: using crops to showcase the artist's textured painting.
The next project for the artist was to create an exhibition catalogue of works for promotion after the event. The exhibition was in Moscow and the artist supplied me with photographs of the work and the work in situ.
I chose to use a full wrap photograph on the cover, looking in at the exhibition from the outside, as a reference to the observational/ voyeuristic subjects of her paintings. Using a similar typographic style as the previous catalogue, I updated the colours and included a blue square overlay, a reference to the square canvas shape that dominated this collection of works.
The spreads always contained one page with the painting and a complimentary page with either detail shots or photographs from the exhibition space. The artist had positioned hand-written notes next to works in the space as well as a live performance; a recreation of one of the paintings. Shots of these were included in the catalogue.
The following were design options of how the website could be updated to showcase the new work.