Spring 15: The client brief was to create textured white backdrops to compliment the spring collection in the windows and in store; and also introduce new campaign graphic light boxes to fill the large windows.
A set of backdrops and plinths were created at varying proportional heights to work with the large light boxes. Each had one corner curved to represent the 'J' in Jaeger. This curved shape would feature in other display and interior prop projects for the brand. Below are some of the visual options designed for the client to choose from for the scheme as well as the mood boards for material & finish research.
Summer 15: the display for summer at Jaeger was inspired by the blossom trees at the press day venue for the occasionwear collections and from an image of layered silk-screen frames that the client had seen. I developed these ideas into a graphic window display for the store; creating the blossom artworks from a selection of sourced imagery and then printing them on two types of material with varying opacities and wrapped onto suspended frames.
The scheme was updated again with a combination of all-white materials and wood slats for the high summer.
Autumn 15: The large lightboxes were used again for AW15 - the campaign features model shots by David Bailey. I developed the visual teams 60's style photoshoot concept by producing polaroid style frames and plinths to accompany the lighting struts, and designed a simple frame window display version for the rest of the UK stores.