The client brief was to create textured white backdrops to compliment the spring collection in the windows and in store; and also introduce new campaign graphic light boxes to fill the large windows.
Spotlighting was positioned to highlight the textured props in the windows and two large double-sided light boxes were commisioned to showcase the campaign graphics. The light boxes were to be used again after the spring scheme so I had to create a removable white-washed wood casing that would fix around the metal of the lightbox structure.
The props had to work from both sides as they would be used in the open windows and in store - seen from all sides. This meant that the design of each plinth, backdrop & graphic had to have clean joins, be self-standing and sturdy, and hide all wires for the light boxes.
The client wanted to use a variety of white textures to give a backdrop to the spring collection. Mood & material boards below were presented as design options. They chose the layered lit paper, a soft off-white fabric, the rippled wood and the white-washed wood.
A set of backdrops and plinths were created at varying proportional heights to work with the large light boxes. Each had one corner curved to represent the 'J' in Jaeger. This curved shape would feature in other display and interior prop projects for the brand.
Below are some of the visual options designed for the client to choose from for the scheme.
The large lightboxes were used again for the autumn 15 collection launch - the campaign features model shots by David Bailey. I developed the visual teams 60's style photoshoot concept by producing polaroid style frames and plinths to accompany the lighting struts, and designed a simple frame window display version for the rest of the UK stores.