Jaeger Stores Modular Furniture Kits
Design, prototype and production management of a modular furniture kit for long-term use in window displays for the brand.
This was the first project I worked on for the british fashion brand and it was rolled out to over 30 stores in the UK. The brief was to design a furniture kit for the windows that could be configured in different layouts and also be updated each season with interchangeable tops. I looked at the materials and style of furniture used in the existing boutique section of the flagship store and also took inspiration for the design from their classic logo, which they had brought back into use recently. Below are concept sketches, 3D drawings, prototype and production photos at the factory before the final sets were shipped to stores.
